Landing pages are a crucial part of any digital marketing campaign. They are designed to convert visitors into customers by encouraging them to take specific action. However, not all landing pages are created equal.
To be effective, landing pages must be optimized for high performance. In this blog post, we will discuss some best practices for creating high-performance landing pages that convert. We will also include an infographic to provide a visual representation of these practices.
Best Practices for High-Performance Landing Pages
1. Use a Clear and Concise Headline
The headline is the first thing visitors see when they land on your page. It should be clear, concise, and to the point. Your headline should communicate the value proposition of your product or service and be relevant to the visitor's search query. If your headline is unclear, visitors will leave your page before taking any action. According to a study by ConversionXL, changing the headline on a landing page can increase conversions by up to 50%.
Your headline is the most important element on your landing page because it sets the tone and expectations for the rest of the page. It should grab the visitor's attention, communicate your message, and provide a clear value proposition. When writing your headline, keep in mind your target audience, their pain points, and what they are looking for. Make sure your headline is easy to read, stands out from the rest of the content, and is relevant to the visitor's search query.
2. Create a Compelling Call-to-Action (CTA)
The call-to-action is the button or link that visitors click to take the desired action. It should be prominently displayed on the page and stand out from the rest of the content. The CTA should be clear, concise, and action-oriented. Use action words such as "Download," "Sign up," or "Get started." The CTA should also be relevant to the visitor's search query and align with the value proposition of your product or service.
Your call-to-action is the second most important element on your landing page. It's the final step in the conversion process, and it's what turns visitors into customers. Your CTA should be easy to find, easy to click, and visually appealing. Use contrasting colors, white space, and clear typography to make it stand out from the rest of the content. Make sure your CTA is relevant to the visitor's search query and aligns with the value proposition of your product or service.
3. Optimize for Mobile Devices
More than half of all internet traffic comes from mobile devices, so it's essential to optimize your landing pages for mobile users. Your landing page should be responsive and load quickly on mobile devices. Use a mobile-friendly design with a clear and concise layout. Make sure your CTA is easy to click on and not too small for mobile users. According to Google, a mobile-friendly landing page can increase conversions by up to 50%.