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How to Write a Effective Plan For Any Website

Having a clearly defined web design and development strategy when plays an essential role in turning your website into a business-generating platform.

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A website design checklist keeps the web design process on track, steering it toward success. We will explore how these checklists help businesses acquire high-converting websites and boost the productivity and efficiency of web design teams.

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There are so many things to do in fact, that you’re bound to forget a few crucial pieces. To assist you during this hectic time, I decided to create a complete checklist for all of your brand and web design needs.

It covers everything from your logo to your business cards to your opt-in forms. So, let’s get started!

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How to Write a Effective Plan For Any Website

Brand Basics


Every small business needs a primary logo to ensure easy recognition and identification of their business by their target audience.

Logo Variations

A logo variation is your primary logo with design elements rearranged or simplified. Your logo variations, or secondary logo, are used when the primary logo isn't appropriate due to size restraints.


A favicon is a small icon that appears in browser windows and web bookmarks. You’ll want to make sure you chose an icon that is square, on a transparent background, and includes minimal detail.

Social Sharing Icon

A social sharing icon is a logo that appears when you share a link to your site, most commonly seen on Facebook. Make sure this icon highlights your brand and attracts your target audience.

Color Palette

A color palette is a selection of hues that best represent a brand. With the use of color theory, a brand can effectively communicate with its ideal clients and increase brand recognition by creating a streamlined color palette.

Font System

A font system is similar to a color palette, as it is a specific selection of fonts that are selected to represent a brand. These fonts are used when designing the website, brand collateral, and any customer-facing documentation.

Brand Pattern

A brand pattern is a custom pattern design created with a brand in mind. These patterns help tie together an overall aesthetic and can be used on the website, brand collateral, and any customer-facing documentation.

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Brand Icons

Icons are traditionally small graphic elements that are used to provide information at a glance. In terms of branding, icons can be used for logo design, buttons, infographics, and more.

Web Design


Depending on your template you might have multiple navigational options. Be sure to prioritize your navigation based on your audience’s priorities and natural flow through your website. For instance, your terms + policy shouldn’t be in your primary navigation.


A footer is a section at the bottom of your website that appears on each web page. Update your footer to reflect your brand and include your most important information.

Announcement Bar

An announcement bar shares a custom message and appears on each page of your site to promote a sale or business update.

Copy and content

Before you launch your site, you want to double-check all of your copy, hyperlinks, and content. Your website is a living document, so you can always edit post-launch, but you’d hate to launch your site and have a bunch of broken links.

Brand Visuals

Branded photography, graphics, and illustrations are a must-have for any website. They set the tone for your site, help communicate with your audience, and take a template site and make it custom!

404 Error Page

A 404 Error Page appears when someone clicks an inactive link or navigates to a missing page. Squarespace allows you to create a custom 404 Error Page to best serve your audience.

Opt-In Forms

An opt-in form is a form on your website used to collect the email addresses of your target audience. They typically are requested in exchange for a newsletter subscription or access to a resource library.

Social Icons

Your social icons allow you to promote your social media accounts. Link your social accounts to your Wix site to cross-promote your content.

Search Engine Optimization

Search Engine Optimization is the effort to improve your website’s visibility in search consoles. Wix has many options to help you improve your ranking.


A call-to-action or CTA is the act of encouraging a response from your audience. It can include anything from a “Work with me” button to a request for comment at the bottom of a blog post.

Contact form

Add a contact form to your website to enable your audience to get in touch with you.

Why Use A Web Design Checklist?

Using a web design checklist is important to make sure that your team doesn’t miss any deadlines and that each part of the project gets done efficiently, without overlooking any aspects.

During the web design process, there is a lot to keep track of and a website design checklist helps streamline the design and development phase.

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Without using a web design checklist, the team might forget some details, especially when the deadline is short and the web design process is completed in a rush.

Using a web design checklist helps ensure the process is smooth and comes with these added benefits:

  • The website is easy to use because the designers followed the UX and UI best practices

  • Messaging is clear and to the point because formatting has been double-checked and proofreading has been performed

  • Designers apply web design conventions by adhering to compliance standards

  • The website earns the audience’s trust through brand and voice alignment that web designers achieved through research and development

  • The website is safe because all backup and security precautions are in place

  • The online visibility is increased by following the SEO best practices

  • Results are measurable thanks to incorporated analytics

Website Design Audit Checklist: Items To Check Before Launching A Website


1. Make sure the website is compatible with different devices and browsers

2. Validate HTML/CSS properly

3. Optimize scripts across all pages

4. Optimize images across all pages

5. Optimize CSS across all pages

6. Upload the favicon and make sure it renders properly

7. Make sure the paragraph styles such as quotes, lists, and headers are working correctly


8. Check whether forms submit data successfully and a thank you message is displayed afterward

9. Make sure that form info is stored in a company database and is emailed to a recipient

10. Check to make sure auto-responders work properly

11. Ensure internal links across the website work properly

12. Ensure external links across the website work properly and open in a new tab

13. Make sure social media share icons work properly

14. Make Sure news, social media and RSS feeds are working properly

15. Check to make sure the company logo links to the home page

16. Ensure the loading page speed is optimized and kept at a minimum

17. Make sure that 404 redirect pages are in place

18. Make sure that third-party tools integrations run successfully


19. Check the formatting of headers, lists, and paragraphs

20. Make sure the copyright date in the footer includes the current year

21. Place accurate company contacts on the website

22. Remove any generic placeholder content and replace it with proper content

23. Check if images, videos, and audio files are all in place and load properly on all devices

24. Make sure that downloadable content such as e-books and white papers work properly

25. Cite and license the proper rights to images, fonts, and other media

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26. Make sure web pages all have unique H1 titles and SEO titles that include keywords

27. Make sure unique meta descriptions for every page are in place

28. Place the metadata for any content in the RSS feed

29. Create a dynamic XML sitemap

30. Submit the dynamic XML sitemap to search engines

31. Check to make sure that page URLs reflect site information architecture

32. Place 301 redirects for old URLs

33. Put a rel=”no follow” tag for applicable links


34. Insert analytics code on the website

35. Exclude relevant IP addresses from analytics tracking

36. Create funnels and goals in your analytics software

37. Sync the Google Webmaster and Google Analytics accounts

38. Sync Google AdWords and Google Analytics accounts

Backup & Security

39. Install monitoring scripts

40. Create a copy of the final website for backup purposes

41. Create and store backup copies of the website regularly

42. Keep passwords and other website credentials in a secure database


43. Provide accessibility for users with disabilities

44. Let users know if your website uses cookies

45. Make the website compliant with usage rights for bought code, fonts, and images

46. Make the terms and privacy policies visible to visitors

47. If you’re processing and storing credit card info, make the website PCI compliant

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