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Lead Generation Strategy-Best Practice For Generating Leads To Business

Updated: Nov 5, 2021

Lead generation is the process of bringing and converting visitors and prospects into someone who has indicated an interest in your product or service.

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1. Optimize your website and use CTAs.

You want a customer to purchase on your website, you want to create a CTA driving them to product pages, or maybe even a discount landing page for first-time shoppers.

2. Take a new approach to direct mail.

By being selective with your direct mail efforts, you can invest more in the physical item you’re sending out.

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Also, you can offer better discounts, coupons, or other enticements to get new leads to take the next step.

3. Create an incentive-based referral system.

You sell a product or service online, you can generate customized referral codes for individual purchasers and prospects—a new client gets a discount for their first purchase, and your loyal client will get a referral discount, too.

Referral programs have become even more useful successful lead generation strategies since they’re easier than ever to quantify and track.