Updated: Nov 5, 2021
Lead generation is the process of bringing and converting visitors and prospects into someone who has indicated an interest in your product or service.
10 Top Lead Generation Strategy Every Business Needs
1. Optimize your website and use CTAs.
You want a customer to purchase on your website, you want to create a CTA driving them to product pages, or maybe even a discount landing page for first-time shoppers.
2. Take a new approach to direct mail.
By being selective with your direct mail efforts, you can invest more in the physical item you’re sending out.
Also, you can offer better discounts, coupons, or other enticements to get new leads to take the next step.
3. Create an incentive-based referral system.
You sell a product or service online, you can generate customized referral codes for individual purchasers and prospects—a new client gets a discount for their first purchase, and your loyal client will get a referral discount, too.
Referral programs have become even more useful successful lead generation strategies since they’re easier than ever to quantify and track.