A personal brand isn’t that much different from a business brand. Instead of marketing a store or product, you are branding yourself.
Building up a personal brand has lots of benefits, both personally and professionally, and it can help open many doors for you in the future.
The question is, do you want to allow your online privilege to take on a life of its own or control the anecdote? With the proliferation of social media and the gig economy, it has become essential for everyone to embrace personal branding.
What Is Personal Branding?
A personal brand is the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world.
Effective personal branding will differentiate you from the competition and allow you to build trust with prospective clients and employers.
In other words, As a business owner, building your personal brand will allow you to tell your story as you want it to be told, to establish yourself as an expert and leader in your field, and to connect with your customers and clients beyond your products and services alone.
Why Personal Branding Important
One reason is that it is more popular for recruiters to use social media during the interview process.
Personal branding is also beneficial from the employer’s perspective. Companies should encourage employees to build strong personal brands because it’s good business.
When employees are allowed to represent their company at conferences or events, they are not only developing themselves but also providing the organization more exposure.
Employees can help obtain new customers and retain existing ones when they are viewed as trustworthy thought leaders.
Another reason personal branding is valuable is that the gig economy is not going away anytime soon.