SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors to reverse engineer the most successful elements of these tactics into your SEO strategy.
Many businesses take competitor analysis for granted, thinking that they have done the best they can in their SEO efforts. There is always something that can be improved to get better results and stay ahead of the competition.
Competition is a healthy part of the business. Monitoring and trying to better your direct competitors is what keeps firms sharp. It encourages innovation, prevents complacency, and offers inspiration to improve.
How To Performing SEO Competitor Analysis
Your niche, your target customers, and your overall business goals will all have an impact on the shape of the process.
SEO competitor analysis works as a powerful research strategy in helping you to rank higher, get more traffic, and earn more conversions. Its magic happens by uncovering SEO opportunities you may not have seen otherwise.
Competitor analysis helps successfully answer questions like:
Who are my actual SEO competitors?
What keywords should I target?
What topics should I cover?
Where can I find links?
What do I need to beat the competition?
1. Identify Your True Competitors
You need to research thoroughly and accurately in the process of discovering your SEO competition in your SEO analysis.
This involves doing SEO comparison and research on multiple keywords and taking note of the top 10 or 20 websites that appear consistently for all of them. You probably have a pretty good idea of who your direct business competitors are.
To generate target keywords, you need to put yourself in the shoes of your customers. Building a customer persona is a good way to do this. It will help you work out the topics that your customers will be interested in.
Testing out the viability of those keywords can be as simple as looking into a tool like the Google Keyword Planner.
That will give you details like the search volume for each keyword and how competitive the keyword is. From there you can decide which keywords will deliver the best ROI. They are the ones that you should look to target.