It’s easy to create an affiliate program, what’s more, challenging is creating one that appeals to the right affiliates and motivates them to make sales.
With these simple affiliate program best practices, you can take your affiliate program to the next level, and you might find it makes a big difference to your business as a whole.
What Is an Affiliate Marketing Program?
An affiliate marketing program allows third parties to receive a commission for helping you sell your products or services.
When you create an affiliate program, you allow affiliates to help market your products and services, sending you referrals in return for a commission.
It’s a simple process:
Affiliates sign up for your affiliate marketing program
The download personalized affiliate links that allow you to identify when your website visitors have been referred by one of your affiliates
When an affiliate sends someone to your website and they make a purchase, the affiliate receives an agreed-upon commission.
Essentially, you’re putting together a worldwide network of marketers to help promote your business.
Why Create an Affiliate Marketing Program?
There’s very little to lose from creating an affiliate marketing program if you have the right software to help you run it. On the flip side, there are some powerful reasons to use affiliate marketing.
Only pay affiliates when they make a sale
Immediately expand your brand reach
Benefit from the expertise of innovative marketers
Focus on the things you excel at (SEO, landing pages, quality content, development of new products, whatever it might be) while affiliates nail their affiliate digital marketing campaigns
Once your affiliate marketing program is up and running, anyone in the world can apply to market and share your affiliate products. This can be a massive boost for your marketing strategy and result in sales you have to do very little work for, in fact, you can make money as you sleep.
Tracking And Managing Affiliate Campaigns? It's Easy If You Do It Smart
1. Apply measurable goals for your affiliate program
One of the most important things you can do when creating an affiliate program is to set measurable goals, so you know whether the program is delivering the results you expect.
It’s important to define what you want to achieve with your program and how you plan to measure your results, whether it involves tracking the average order value from affiliate links, sales from unique customers clicking on those links, or another set of metrics.